Welcome to Elisiano, where passion meets fashion and culture intertwines with creativity. Founded by two teenagers, Daim and Omer, our brand is more than just clothing – a movement aimed at revolutionizing Pakistan’s merch wala culture.
Our Story
Driven by our shared love for sports, particularly football, and music, especially rap, we embarked on a journey to create a brand that reflects our passions and celebrates our cultural heritage. With a vision to infuse authenticity into every design, we set out to redefine the fashion landscape in Pakistan.
Our Mission
At Elisiano, we’re committed to authenticity, inclusivity, and social responsibility. Our designs aim to capture the spirit of sportsmanship and the essence of Pakistani culture, while fostering a community that celebrates diversity and embraces individuality.
Bringing Pop Culture to Pakistan
Inspired by the evolving fashion trends in Hollywood and the rising merch culture, we noticed a gap in the Pakistani market. Finding merchandise locally was a challenge, with exorbitant shipping costs from abroad. One of our owners, already a manufacturer, began creating items for personal use, sparking interest among friends and college peers. This organic growth led us to commercialize our venture, recognizing the need to make pop culture merchandise accessible to everyone, not just those with overseas connections because not everyone has good connections abroad with their London wale mamu to procure such items
Join the Movement
Whether you’re a sports enthusiast, a music lover, or simply someone who believes in the power of dreams, there’s a place for you in our journey. Join us as we revolutionize Pakistan’s merch wala culture, one stitch at a time.
Get in Touch
We’d love to hear from you! Feel free to contact us with any questions, feedback, or collaboration ideas. Together, let’s create something extraordinary.
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