The Weeknd’s XO (pronounced “XO”) merchandise line, including the iconic XO hoodie, is a testament to the artist’s ability to transcend music and venture into the world of fashion. XO is not just a brand; it’s a symbol of The Weeknd’s distinct style and persona, characterized by its dark, mysterious aesthetic and emotive lyrics.

What sets the XO hoodie apart is its association with The Weeknd’s music and persona. Fans of the artist gravitate towards the hoodie not only for its stylish design but also because it allows them to express their allegiance to The Weeknd’s music and the XO movement.